Deploying a successful video conferencing solution into your business is incredibly rewarding and can help your company become more efficient and save money. It can also help increase your team’s morale as they balance their work and life more effectively. Sometimes we speak to companies who have deployed video conferencing unsuccessfully. This can be a depressing and costly experience. Here are 5 key steps that successful users commonly take.
1) Begin with the end in mind
- Decide how you see your business using video conferencing.
- Think about which meeting rooms you want to populate with video conferencing.
- There are larger room video solutions and lower cost ones for smaller rooms (huddle rooms) available.
- You may wish to avoid people using a room for a video call when they are on their own.
- Consider whether you will offer desktop video conferencing.
- Determine what measures you will use to establish the success of your project. It is possible to deploy technology to study regularity and duration of video calls.
- Avoid mobile video units that can be moved from one room to another. In this scenario it is easy to book a room and find somebody has removed the video unit to a different room.
2) Assess the how it will impact your other technology
- Video conferencing requires reasonable and stable bandwidth on your network.
- Will you need to improve the network by increasing available bandwidth or deploying QoS (quality of service) to avoid loss of quality in video calls?
- Determine whom will need to be involved to ensure your network is ready.
- Modern video conferencing room systems and multi-point bridges will integrate with communication platforms such as Cisco Call Manager, Skype for Business or Avaya IP office.
3) Be determined to get great use of the equipment you buy
- Establish what kind of launch and training should be done.
- Many companies have successfully run an internal marketing program to encourage using video conferencing instead of using audio conferencing or traveling unnecessarily.
- Some businesses have controls on non-essential travel to encourage video calling. You could choose to do this, or you could reward users for saving the company money.
4) Work with an expert
- Don’t attempt to become an expert in video conferencing; it would certainly pay to learn about the key manufacturers and broadly what they offer, but there are plenty of professionals willing to help.
- Look for a reputable dealer with accreditations from the market-leading manufacturers.
- You could choose to work with an audio visual or video conferencing consultant.
- Ask searching questions about what other clients they have helped.
- Ask for evidence of success.
5) Measure your performance
Do this against the parameters you determined at the start. I recommend doing this regularly. It may take time to get your users to be comfortable and not every tactic you employ will work. If you are continually assessing performance you can take steps to improve it or congratulate yourself on a job well done.
If you would like to speak with us about replacing or implementing a video conferencing solution in your business, please call us on 01252 834932
To read more about video conferencing why not read our post 'How to make your video conferencing work'