Philip Law joins Focus 21 to head up a new department to focus on on-site managed services.

We are pleased to announce that Philip Law has joined the firm to further develop our growing portfolio of on-site managed services clients. Philip Law comes with a wealth of experience within the AV industry, having spent the last 5 years at AVMI where Philip was instrumental in managing numerous large corporate accounts.

Philip joins Focus 21 as the Head of Managed Services to continue our desire to provide best in class onsite managed services to our customers within the UK. Philip comments “I am excited to start a new challenge within Focus 21 and look forward to working with the team to further develop their already high-quality service business. I am fortunate to be joining such a respected company that prides itself on best in class service.”

Jim Harwood, Managing Director said “Philip’s wealth of experience and industry knowledge has already made him a key addition to the Focus 21 family. We view his appointment as a sign of our commitment to being the leading company in our industry. The increasing demand from our customers led us to look for someone to lead our managed services division. I am confident that Philip will play a key role in providing and implementing high quality solutions for our current and future clients. Managed on-site services is a key growth area for our business as our clients continue to see the value of skilled team members being based onsite to support their business.”

Philip Law

Philip Law

Justin Paveley - Wins CTS Holder of the year 2017!


We are extremely proud of Justin Paveley CTS-D, CTS-I for winning European CTS Holder of the year 2017 at the AV Awards on the 29th of September 2017. 

Hear what Justin had to say about winning the award!

Before starting in the AV industry, I was a soldier in the 1st Battalion, Parachute Regiment. Adjusting to life outside of the army is not easy; I was used to my life being very structured and suddenly I was going it alone with no obvious career prospects.  Then a close friend offered me a lifeline; a job in the audio visual industry! It was my only option at the time but I chose to embrace the opportunity, applying the discipline from my army days to deliver excellent AV services to our clients.

Many companies will only employ those with industry experience. Focus 21 take a different view; they believe that talented people come from all backgrounds. This award recognizes Focus 21’s emphasis on education and career growth for dedicated people.

It’s important that Focus 21 delivers the highest possible standards to its customers and industry accreditations like Infocomm CTS allows us to do this. 

Focus 21 has created a platform to inspire talented people to do great things and I hope, by winning this the CTS holder of the year 2017,  I can demonstrate what’s possible for those looking for an opportunity in a great industry, that I’m so glad I fell into.


Ziggy Day becomes 11th of Focus 21 team to achieve InfoComm CTS-I accreditation

Ziggy Day is the latest member of the Focus 21 team to pass the InfoComm CTS-I accreditation, this comes just 9 months after passing his first CTS qualification. The achievement makes him the 11th member of the team to achieve CTS-I, and Focus 21 now has 39% of the UK & Ireland CTS-I holders in its workforce.

Ziggy Day CTS-I.jpg

Ziggy, Projects Installation Supervisor comments;

‘The InfoComm CTS exams have played an integral part in the development of my career. It has prepared me for challenges that are faced onsite and allowed me to have a more thorough understanding of AV system processes. Its key for me in my leadership role to demonstrate and follow these industry leading processes and having these qualifications gives us all a framework to work within. I will now be focusing on preparing for CTS-D exam.’

Justin Paveley, Projects Director says;

“Having another double CTS holder on the team is a great achievement for Focus 21 and testament to the hard work put in by the team in working towards being the most qualified in the industry. As a team we have more CTS-I qualified members than any other company which gives our clients the peace of mind that they have a trained team working to industry standards and best practices on their projects.”

Dave Desalle joins Focus 21 as Business Development Manager

We are pleased to welcome Dave Desalle to the Focus 21 team as Business Development Manager. Dave previously worked at Promultis as UK Development Manager, where he gained experience working with prestigious retail businesses to integrate interactive hardware and software devices for complete solutions across mixed verticals and project sizes.

Dave explains;

“I’m always searching for new technologies that will revolutionise business and help end users, so my drive will be to make Focus 21 as well known for digital signage as it is in corporate AV systems.” 

The new role reinforces our recent diversification putting more emphasis on the retail, leisure and hospitality markets with particular focus on emerging technologies.

Darren Barton Taylor, Head of Business Development at Focus 21 explains;

“Dave joins the team at an integral time for the company as we expand our work within digital signage and retail applications. His specialist knowledge in experiential and interactive retailing makes him a great resource for our clients. We have some exciting projects in the pipeline that will be coming to fruition in winter 2017”

Dave Desalle

Dave Desalle

Adam Gathercole announced as Rising Star at the Install Awards

The Install Awards brought fantastic news for the Focus 21 team, with Adam Gathercole being awarded the Rising Star Award. 

Adam began his career at Focus 21 as an AV Testing and Commissioning Engineer, after completing our four-year electrical installation apprenticeship. Beginning his role focusing on the installation of cables and testing domestic and industrial installations, he is now responsible for building rack based systems and the testing and commissioning of AV technology.

Adam comments;

“It’s really overwhelming to hear I won the award; it’s a big achievement for me. I’m really thankful to the Focus 21 team, as they have been extremely supportive throughout my learning process and presented opportunities to me in the AV industry that I may not have otherwise known about. I’m looking forward to continuing to work on the phenomenal projects and keep expanding my knowledge” 

In the limited time with the company, Adam has also gained his InfoComm CTS and Level One QSC Q-SYS AV DSP qualifications as well as completing his Biamp TesiraFORTE training course. 

Jim Harwood, Managing Director at Focus 21, explains:

“Adam is quietly confident, with a thorough and conscientious approach to his work that is always completed to the highest standards. He works in one of the most time critical parts of the business, constantly under pressure to work quickly and effectively to maximise the throughput. It’s a lot of pressure for anyone, let alone a youngster who’s new to the industry, but you’d never know it: he absorbs it extremely well.”

Ashley Rudd joins Focus 21

Ashley Rudd

Ashley Rudd

Industry expert Ashley Rudd has joined the Focus 21 team as a Senior Account Manager, to look after a portfolio of our key corporate clients, bringing almost 20 years experience to the new role. 
Ashley whose experience includes senior positions in integration, distribution and manufacture in the industry is one of a number of new hires as we look to expand our expertise into new verticals and clients.  

Ashley explains;
“Focus 21 is the best engineering company out. Everything that we work on is great quality and each job is meticulously delivered for the client. We have a great reputation and long term relationships with clients and I’m looking forward to working with some of them in my new role, working across different environments with a variety of people.”

Darren Barton Taylor, Sales Director at Focus 21 explains;
“Ashley has a great set of complimentary experience and skills from his time at Extron and integration businesses. It’s clear that he gets a buzz from the finished solution and enjoys the complexity of some of the projects at Focus 21, which will make him a great addition to our growing team.”

Ashley’s role at Focus 21 will be as a Senior Account Manager for corporate accounts. Previous roles as Education Account Manager at Extron and Steljes as Product Manager gives him experience taking the product from inception to delivery and planning its route to market. Integration roles have seen him working with brands including Thomas Cook, BMW, Mini and Unipart. 

Luke Moreland Passes the Infocomm AV Technologist Exam

We are really pleased to announce Luke Moreland as the latest member of the Focus 21 team to pass the Infocomm AV Technologist exam. 

Luke Moreland

Luke Moreland

The award has helped support his role as a CAD Engineer, Luke comments:
“When I joined Focus 21 a year ago, my knowledge of AV was limited. The exam has taught me the fundamental principles of how AV systems work, throw distances and sightlines. I have learnt a huge amount over the past year and the plan is to go forward into the CTS exams next to keep on learning.”

Justin Paveley, Projects Director, comments:

“Having joined the team in March 2016, Luke has shown determination in growing his AV knowledge. Infocomm is a great organisation – new education is coming through all the time and we will continue to be committed to the whole team developing their skills through its accreditation program.”

Insights from RDSE from the Focus 21 team

Last week was a great one for events and networking with suppliers and seeking our inspiration from design agencies and new technologies. Big thanks to Exertis for the invitation to their showcase and we can highly recommend Retail Digital Signage Expo which next year will be double its size, taking over the National Hall at Olympia, a huge testament to the development of digital within the retail industry at the moment. 
Fine pitch LED at the forefront of new displays
A few manufacturers were out in force with high pixel pitch LED on display, all of which looked great quality. In recent months we have installed 3 statement LED displays for clients in a variety of resolutions and aspect ratios including the first 1.5mm Samsung LED Display. Their 2.6mm looked great at RDSE with what is one of our favourite tech adverts at the moment playing. The white content worked well and really showed how well the display stood up to solid colour content. 

Marble is on trend
A trend picked up from the RDE element of the show was the amount of marble being used in interior designs for retail in 2017. Digital signage can be seamlessly built into marble backdrops for a high-end feel, particularly popular with the beauty and perfume clients at the show. 

RFID is finding a place in customer insight
RFID applications were scattered throughout the show and we are seeing the use of these moving into customer insight. When activating RFID on specific items you are able to measure how much interest one product has over another, or the most eye catching locations for star products. These insights can then help the merchandising teams in retail to optimise both the placement of product but also the connection with digital signage. 

Retailers are looking to connect digital signage with social media
Social media and the display of integrated channels to connect the business with its online profile at the forefront of the agenda of many retailers we met. More than ever, the instore experience can drive users to the brand’s channels while in store through promotions, interactive signage and content which connects instore and online. This should be at the forefront of audio visual experience, particularly for brands immersed in the millennial market as a core audience. 

Get in touch to talk about your retail digital signage solutions with the Focus 21 team on 

A day in the life: Mark Lyes, Account Manager

How did you become an apprentice at Focus 21? What else did you consider doing at the time? Why AV?

At sixteen years old I had my heart set on being an Electrician, and was looking at apprenticeship opportunities with companies who could sponsor me to take the necessary course at Kingston College. Of all places, I heard from my Nan’s neighbour, who worked for Focus 21, that they regularly take on young people. He gave me a man called Nigel Warrilow’s number and I promptly gave him a call – not knowing he was the Financial Director at the time! We chatted for a bit before he invited me in for an interview. The rest, as they say, is history. 

How did your career progress from there?

I spent three and a half years as an AV apprentice, spending four days working at Focus 21 and one day at college. Most of my apprenticeship was spent building AV systems at head office, learning the trade and occasionally working on-site at installations. 

After gaining a wealth of knowledge and experience in the AV sector I decided to stay with Focus 21 once my studies were finished. From there I trained to become an AV installation engineer, specialising in installing equipment throughout the UK, including LFDs, projectors, mounts and everything in between.

After that I became a Service Engineer and spent the next three and a half years working my way up the ranks and responding to service call outs to client sites all across Europe. 

My next role, which I still hold, was that of Account Manager. Here I focus on key accounts in the financial, law and professional service sectors and draw on my experience and skills gained throughout my career to provide advice, system designs and AV, IPTV and video conferencing solutions on design and build projects throughout Europe.

What particular skills did you develop? What qualifications did you gain?

Alongside my apprenticeship I passed my InfoComms CTS qualification, which provided me with a thorough understanding of the industry and Focus 21’s place within it. It was a vital part of my education in AV that really helped my career progression. 

As a Service Engineer I also took several courses with our manufacturing partners, getting invaluable hands on experience with them and their various technologies, and building lasting relationships along the way.

You've done every type of job in the business - how does that help you now?

Having spent over a decade learning about manufacturer’s technologies, the AV industry as a whole, and working on the front line with clients, I’ve gathered tonnes of knowledge on the entire client installation process, from start to finish. This made the move to Account Manager a natural progression for me, allowing me to draw on my years of experience to work across the whole client project. 

What's your favourite thing about working at Focus 21?

Total comradery with everyone who works in the company – I’ve been around so long now I feel like part of the furniture!  It really does feel like a home from home. 

Your favourite project to be involved with so far?

My favourite project to date has to be our installation with London Stock Exchange. The whole project – the supply and integration of Scala servers and 508 Christies Microtiles – took place over eight weeks, from start to finish. 

Despite the small time frame we managed a successful installation within four weeks – just in time to be opened by George Osborne, who was Chancellor of the Exchequer at the time. There’s nothing like a bit of pressure to spur you into action! 

What are you working on at the moment?

I’m currently working on something exciting with a new client using AV over IP encoders and decoders. It’s a cutting edge project for a US-based financial company looking to open a London office as part of their global expansion. Watch this space!

What would be your advice to an apprentice starting out today?

Make sure you know what you want to achieve in your role; if you don’t have a clear-cut goal you can never measure how far you’ve come. 

Authorised reseller of Microsoft Surface Hub

We’re thrilled to announce that we have added Microsoft’s Surface Hub – one of the most exciting corporate tools on the market – to our portfolio. As an authorised reseller we will help businesses deploy Surface Hub into their workplaces for better collaboration and project working.

Surface Hub provides businesses with a complete, connected presentation device built for communication in shared working spaces. Designed with a simple easy-to-use Microsoft interface that will be familiar to users, the Surface Hub is immediately accessible, providing an engaging platform for teams to share and develop their ideas.

Working closely with Microsoft, Focus 21 is now trained to support customers to fully deploy Surface Hub, from project design through to installation and ongoing service.

Jim Harwood MD of Focus 21 comments:

“This achievement is proof of our commitment to providing customers with the latest and greatest products available to the market. Built specifically to enhance collaboration and interaction within a business, Surface Hub is the ultimate corporate tool for businesses on the Microsoft 365 environment. It’s Skype for Business experience combined with seamless sharing makes it a great experience for the user.”

Our Highlights from ISE2017

After a busy time back in the UK, we’re reflecting on ISE 2017 and its inspiration for innovations for collaborative workspaces, digital signage and auditoriums. Here are a few things that caught the eye of the Focus 21 team at the show:

One of the most impressive stands from a display point of view was LG. With their excellent OLED digital signage and B2B LCD solutions, LG’s displays were some of the most vibrant and attractive in the show from an architectural integration point of view, as well as functionality and content reproduction. LG’s 65-inch Dual-View Curved Tiling OLED signage was demonstrated to best effect and eight connected double-sided, flexible OLED panels in a ‘Twister’ formation. In case you didn’t catch it here’s the stand in full flow:

Prysm’s Visual Workplace showed a powerful collaboration cloud for teams that work remotely. This immersive environment gives excellent data visualisation which is compatible with screens, video walls and devices, making each surface as easy to use as a tablet. This technology will be great for clients looking to visualise complicated data sets of high-resolution imagery and work on it simultaneously and is one of the best we’ve seen.

As Crestron, partners we are always the party to their newest products and innovations. As a business, they never fail to be ahead of the curve for corporate solutions and the next generation DigitalMedia NVX Series was our favourite product from them in 2017. Taking network AV to the next level, DM NVX Series can transmit 4K60 4:4:4 HDR video with no latency, giving you an infinitely scalable software-defined matrix.

Cabletime’s Mediastar 782 IPTV and Media Player and the Digital Media Decoder 780 are both now available with new remote controls, including wireless keyboards and mouse, which can be used as an interactive wand. The Media Player will also be working hand in hand with Cabletime’s brand new digital signage content creation software, Creator and the tools that enable it to deliver rich HTML support, live IPTV streams and video playout.

Panasonic’s new AF1 digital signage series won an Innovation Award for Digital Signage, and on visiting their stand, we could see why. These displays have a built-in media player which enables them to be controlled by its Android-based OpenPort platform, making them a simple and intuitive digital signage screens for roll out on a large scale.

On the first morning at the show, we won the AV News Integrator of The Year Award which was a great accolade, praised by the judges for our team’s Infocomm training levels and some great installations in 2016 on behalf of our clients. Read all about it here.

Eshe achieves Technologist certification

Eshe Johnson is the latest member of the Focus 21 team to achieve her InfoComm AV Technologist certification. Having joined the team as an administration apprentice two years ago Eshe quickly worked her way up to the role of Customer Service Administrator, developing an ever-growing knowledge of AV technology along the way.

Eshe comments:

“As Customer Service Administrator I’m on the front line when it comes to handling customer calls, talking the customer through the issue, logging the fault and escalating it to the technical support team as necessary. This certification has provided me with a better understanding of both the technology and customers use cases, allowing me to better service their call and recommend the perfect engineer for the job.”

Jim Harwood, Managing Director comments:

“Training is vital for all members of the team, be it engineering, customer care or installation. We’ve got more staff taking this qualification than ever before, giving them a strong understanding of the challenges faced by our customer and how best to solve them.”

Integrator of the Year at the AV News Awards

While attending ISE 2017 we were honoured to be awarded with Integrator of The Year at the AV News Awards. Held on the first morning of the exhibition, we took home a hefty glass trophy and plenty of praise from the awards judges. 

Here’s what the judges said;

“Focus 21 is celebrating a record year, growing the business both in terms of installation work, maintenance contracts and market sector. They show dedication to education for the whole team with an astounding 52% of the technical work force now advanced accredited with 28 of 82 people holding CTS, three CTS-D and nine CTS-I. Their service excellence was demonstrated in their incredibly high daily and monthly first time fix records.”

After a great year of innovation and some fantastic projects with both established and new clients, we’d like to thank our team, clients and our manufacturing partners for all your hard work, dedication to excellence and support.  

See the full list of winners from the awards ceremony here: 

We’ve renewed our Cisco Channel Partner status

We’ve been granted Cisco channel partner status within the Small and Midsize Business (SMB) Specialization for the 14th consecutive year! This fantastic achievement means we are aligned with Cisco’s product and implementation strategy across all technologies, with a specific focus on collaboration products.

This was achieved through intense studying in order to pass the four SMB exams. The benefits we’re passing on to our clients include regular services training from the Cisco team to ensure that we’re always first to know about new developments and application methodologies. 

This results in us having the best in class product knowledge and we’ll be amongst the first to know about new developments. We will also be working closely with the Cisco team to develop business strategy and supporting collateral for our operation. 

Canon Registered Partner status renewal

Once again our accreditation as a Canon Registered Partner for Projector Solutions has been renewed thanks to our prowess as an AV solutions provider with a track record of delivering value to clients. 

We continue to work closely with Canon through enhanced training and a greater insight into next generation product development. This knowledge will be passed on to our clients so we can ensure they are getting the best products, solutions and services. 

Preferred partners of Avocor

We have become a preferred partner of interactive technology manufacturer Avocor and are proud to be amongst the first to take its flagship VTF series to market.

We have become huge advocates of the VTF series largely because the systems are so intuitive and easy to use, with no need for user adoption training. They feature Avocor’s market-leading InGlass touch technology, an embedded Windows 10 PC and an open platform with no propriety software. These combine to deliver the experience of having a giant tablet on the wall with sizes ranging from 65” to 84”. Users then have everything they need at their finger tips, from browsing the internet to accessing their data and using all the programmes they usually would from a Windows operating system.

Jim Harwood MD of Focus 21 explains:

“The series is specifically designed to enhance collaboration and is ideal for huddle spaces and interactive meeting rooms, something that we are seeing an increased demand for at the moment. The very simple plug in and play system lets multiple presenters easily share their thoughts throughout a discussion, with the Ultra HD display showing intricate levels of detail, perfect for visualising complex data sets.”

The brand took part in our Tech-a-tete series filmed earlier this year so an in-depth product video of us putting the solution through its paces will be released in the New Year. Stay tuned!

Two new CTS certifications

Focus 21 has two new CTS holders among its ranks with Chris Voykovich and Zygmunt Day both achieving the certification.

Chris has been working as senior technician for two years, having recently been promoted to Manager of Hire and Events, and looked to CTS as a way to grow his knowledge and technical abilities to further advance his career.

Chris explained:

“CTS is very important to the team here at Focus 21 and achieving this is a recognition of the skills I’ve acquired over the years here. It highlighted problem solving abilities and how to apply the common sense needed in real life situations, as well as showing me the bigger picture of Focus 21. CTS helped make the grey areas of what we do black and white.”

Zygmunt ‘Ziggy’ Day, Installation Engineer has been with Focus 21 since 2014, and has also gained his CTS certification.  CTS was important to him because he wanted to gain a deeper theoretical understanding of the industry and the greater impact this has on the business a whole.

“I went for my CTS certification because I do this work every day and I wanted to understand the depth of what I did. It will help me make more informed decisions during my work day, as the test stretched me to understand not just the ‘what’ and the ‘how’ of what I do, but also the ‘why’, and to see the bigger picture of what I’m achieving.”

Ziggy is looking forward to applying his new knowledge to his work in 2017 and to completing the next levels of certification as soon as possible.

Jim Harwood, Managing Director comments:

“It’s inspiring to see so many of our talented young engineers striving to achieve these levels of professional certification. Not only does this allow them to climb to greater heights in their careers, it also lets us deliver incredibly high levels of service to our customers.”

InAVation Award Corporate Project finalists

The finalists for the InAVation Awards 2017 have been revealed and we are delighted to be in the running for the Corporate Project Award. This is for the OMERS installation that we completed earlier this year alongside MiX Consultancy and it has taken the industry by storm.

With the heart of its operation based in Canada, OMERS required true global connectivity, both in terms of AV conferencing systems and monitoring solutions. This was achieved using a Crestron Fusion enterprise management system to integrate the building and AV technologies, so they work together as a single system, accessible globally through the OMERS WAN.

Video conferencing solutions were a key focus of this project and needed to be delivered in the flagship boardroom, four video conferencing suites, four presentation rooms and a flexible space, which can be set up as two presentation suites or one larger meeting room for theatre style sessions.

The piece-de-resistance of the installation is the Boardroom on the 29th floor with dual 98” NEC screens that are presented in a landscape format, making them almost as spectacular as the London skyline view.

Darren Barton-Taylor, Focus 21 Sales Director explains:

“This installation has been hailed by OMERS as a shining example of how all communications should be conducted with the site christened as the new global standard. Plans are now underway to replicate this set up worldwide, with Toronto Canada being the next stop.”

Find out more about the OMERS project here:

We’re finalists in the 2016 AV News Awards

A great way to top off a record year for us at Focus 21; we’ve been announced as finalists in the AV News Awards, held at Integrated Systems Europe.

 Taking place from the 7th-10th February, ISE is the biggest AV industry trade show in the world, taking over the whole of the RAI exhibition centre in Amsterdam and the AV News Awards begin the celebrations with a morning presentation on the show’s opening day.

We are recognised as finalists in the hotly contested AV Integrator of the Year category thanks to our dedication to education. With more than 52% of our technical workforce holding InfoComm CTS certification, we have the largest group of certified professionals in the country. We have also been recognised as the only company with three triple-certified professionals under the CTS scheme.

We were also the first UK company to receive APEx certification and were able to renew this for the second consecutive year having hit InfoComm International’s incredibly high standards and measures relating to customer service and quality of solution.

2016 has also seen a large focus on end user education, allowing our clients to find the best solutions for their business with us. Events like our recent Tech-a-Tête showcase, which demonstrated the latest Skype for Business collaboration solutions, allows us to take the knowledge acquired back into the sales process and share with manufacturers to truly understand the need of clients and advance product pipelines accordingly.

This year has seen some incredible projects, with two industry titles choosing to feature our OMERs installation as their front covers! Our apprenticeship programme has seen some fantastic successes, with our first scheme graduate Scott Eggleton now an Installation Manager with the company and current apprentice Lee Jones being awarded Apprentice of the Year at Basingstoke College of Technology.

Jim Harwood, Managing Director comments:

“It’s thanks to the team that we have made it to the finals of the AV News Awards and I’m incredibly proud of how everyone helped to grow the business in 2016. The strides we have made in professional development and project success have set us on a great path for next year and we can’t wait to see if we’ve won!”