Product showcase - Christie Velvet Series of narrow-pitch LED tiles


The series includes 1.2 and 1.6 millimetre pitches designed for critical viewing applications

Christie®, a leader in creating and sharing the world's best visual and audio experiences, created the Velvet Apex Series for 24/7 critical viewing applications including command and control rooms, and high-security surveillance monitoring. Apex Series’ high impact visuals are also suitable for corporate lobbies, museums, large-scale experiences, as well as indoor advertising and high-end retail applications.  

Designed for uniformity and performance using only the highest quality components, each Christie Velvet component is system level certified and tested to meet the most stringent safety and environmental requirements. 

Continuing the Velvet design that offers the highest image quality and premium performance, the Apex Series offers increased flexibility with its slim design, 100 percent front-serviceability, 16 x 9 aspect ratio, native HD and UHD resolutions, micro adjustments, and more. With the highest quality components that are designed to work together, remote/redundant power, and advanced monitoring, the Apex Series ensures peace of mind and uptime.

“Featuring the most efficient use of power, precision output control, advanced monitoring capability and design flexibility, with clear, detailed imagery, Apex Series delivers what critical viewing environments are looking for. Our design also includes the Macroblock Hawkeye Solution Platform® for long-term image uniformity, quality, and performance,” said Nick Fazio, product manager, Christie.

The Apex Series is easy to install, configure, manage and service. The Apex Intelligent Module adds features that make modules ‘plug and play,’ reducing downtime and reconfiguration requirements.

Apex Series solution features include:

-        16 x 9 aspect ratio.

-        Remote & redundant power supply.

-        100 percent front serviceable.

-        Slim ADA-compliant design.

-        Landscape and portrait options. 

-        Advanced monitoring capability (SNMP).

-        Apex Intelligent Module, enabling memory on module and more.

-        Native HD and UHD resolutions.

-        Micro adjustment capability.

-        Very low frame delay compared to the competition.




From Marine to AV, How I found the move


Military service is difficult, demanding and dangerous. Returning to civilian life also poses challenges for the men and women who have served in the armed forces.

“Moving from the marines into civilian life was a huge culture shock for me, I had left the armed forces because I felt I had served my time and I was ready to greet the civilian life with open, somewhat shaky arms!

The first few months were scary, I was starting a new life but without knowing what that would be and if I’d be happy in it. Would I adapt to this new freedom and what on earth would I do for a living! But I got lucky my cousin had left the marines shortly before me, he’d found a company that understood where we had come from and had helped him through the process of becoming a 8-5 worker!

They were recruiting and had a position that my skills were transferable too. I’d been a signaller, (radio operator) in the marines, meaning I worked with wiring and electronics, I soon found myself in an interview. At first, I was nervous, but I soon realised that the interviewer understood my background and instantly put me at ease.

Shortly after the interview I found out I got the job and within a few weeks I was working in the Audio-Visual Industry. The thing that struck me most was how easy the transition was! I’d spent months worrying that I would struggle to fit into a more corporate working environment, yet here I was a month in and loving it! I’m not saying it’s not different and that I haven’t had to adapt, I have! But Focus 21 have supported me through and have shown me what life after the Marines can look like.

I am in a place where my organisational ability, technical skills and leadership are coming into play. As ex-military we do have a type of responsibility factor that I believe leads us to being ideal candidates for roles that require precision and a can-do attitude. I work for a company where things must be right, where standards are important and who believe in constantly improving.

The Marines taught me to appreciate, respect and love what I do and it’s this mentally I take into work with me each day”

Terence Smith – Focus 21 Visual Communications


AV over IP

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We regard it as our MO to advise you on your audio visual solutions that will help your business excel when communicating important messages with clients, employees, partners and suppliers.

We are technical professionals that can understand and implement complicated audio visual solutions to help you reach this goal. When we find ways of doing this that improve the appearance of your meeting facilities, improve your user experience and save you money, we are delighted to be able to tell you about it.

You may have noticed if you look at an AV switcher or the back of an LCD screen that there is a complicated array of inputs for PC, video, and audio. The advantages of this technology are that it’s fairly simple to plug local devices in and if deployed correctly it’s easy to switch between them.

However, there are some disadvantages and one only has to recognise that they are streaming video from Netflix or iTunes at home to feel that there has to be an alternative. In fact, there is. Some finger-on-the-pulse types amongst you will know that AV over IP (Audio Visual over Internet Protocol) is an option.

AV over IP is not particularly complicated, nor is it particularly new; IP networks have been used for video conferencing, video streaming and digital signage. However, the technology is currently under-utilised in a more traditional av environment

There are several reasons for this:

1)      AV experts like to stick to what they know; Circuit-based AV is something they’ve been implementing for a long time and they know how to make it work.

2)      Like with a lot of new technologies, early examples of AV over IP needed improvement to be regarded a realistic alternative:

a.       IP networks can be expensive when transmitting high-quality (and therefore high-bandwidth consumption) content

b.       To manage expense, one can implement a 1GB Ethernet. However then significant compression would be needed to achieve reasonable quality

c.       Compression can lead to delay, which damages ease of use and AV experience, especially when transmitting PC images (try using a mouse or flipping PowerPoint slides on a screen with major delay)

d.       4K60 content is more pervasive nowadays and this was not transmittable over 1GB Ethernet (even if your current assets are not 4K, there is every chance that will change in the future).

Recently there have been some significant developments in this technology. For example, Crestron specify that their new NVX can deliver 4K60 4:4:4 content with no delay over 1GB Ethernet. If this can be achieved, why is this so compelling?

1)      You can transmit significantly more sources to your Audio Visual Devices than a traditional AV set-up.

2)      You can reduce installation time whilst improving the appearance of an AV Installation as you only need to run one cable rather than many.

3)      You can transmit your audiovisual assets over much greater distances using copper or fibre IP cabling.

Now is an excellent time to consider using AV over IP as you build or refresh your audio-visual facilities. Speak with us now to learn more about whether AV over IP is the right direction for your business.

Focus 21's Hire and Events Showcase

Focus 21 are hosting a showcase at Saddlers Hall on Friday 13th April 2018 and would love for you and your colleagues to attend and experience what Saddlers Hall, Party Ingredients and Focus 21 has to offer.

The showcases will run from 12pm – 2pm and will be a great chance for you to sample the food and wine from Party Ingredients and see how Focus 21 can expand your event to captivate your audience at any venue.

If you would like to attend, please RSVP as soon as possible.

Saddlers’ Hall – Friday 13th April Please RSVP to  by 6th April.

We look forward to meeting you at our Saddlers Hall showcase.

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Max Hill joins our sales division


Max Hill

Account Manager

We are delighted to announce that we have recently promoted Max Hill to the position of Account Manager.

Max started at Focus 21 Visual Communications in July 2017, as lead install engineer, where he has done a fantastic job in supporting our clients, in fact so much so that he came to the attention of Darren Barton-Taylor our Sales Director, who felt Max’s technical knowledge and great people skills would be a real asset to his sales team.

“Max is going to be a great asset to the sales team. His technical understanding of our business and appreciation of the high standards we adhere to will help further support our clients, and his can-do attitude will ensure he represents Focus 21 in the best possible light. He is a real people person and I am looking forward to working with him” Darren Barton-Taylor – Sales Director

Max started his career in AV straight from college, after completing his NVQ level 3 in electronics, Six years on and he is now taking this exciting step. “I can’t wait to get started in my new role. It’s been an ambition of mine since starting at Focus 21, and I’m really looking forward to the challenge” Max Hill – Focus 21 Visual Communications

Please join us in congratulating Max on his new position.

Congratulations to Glenn Parker who celebrates 10 years at Focus 21 this month


Glenn Parker

Celebrates 10 years at Focus 21

Glenn moved from Africa (Zimbabwe) back in 1999 to serve in the British Army where he served 9 years with the Royal Engineers, before joining Focus 21 in 2008.

Glenn's first role at Focus 21 was a rack builder, but that role only lasted 3 weeks before his talents were noticed, and he moved into the Rack build Supervisor role, For Glenn this felt like a sink or swim moment but for Focus 21 it was an obvious move and Glenn’s work ethics and technical knowledge ensured he swam.

The past 10 years have flown by for me, I think it comes down to the individual people I work with, the teamwork, the banter and the opportunity to progress through the company. The AV industry is constantly changing, and new technologies are coming to the market all the time, we get to integrate these new technologies from project to project bringing with it new challenges and making my job truly diverse”.  - Glenn Parker

We hope you will all join us in congratulating Glenn on 10 Years in the industry!

Martin Lawes - Projects Quality Control Manager


Martin Lawes

Projects Quality Control Manager

We are pleased to announce that we have recently promoted Martin Lawes to the position of Projects Quality Control Manager.

Martin has been with Focus 21 for nearly 13 years, most recently leading the commissioning team, and we firmly believe this promotion will further enhance our customer experience.

Martin will be making sure best practices of the industry are adhered to, from the early design stage, to the final on-site commissioning, with the aim of utilising the knowledge from multiple projects to ensure we can offer our customers the very best service, reduce time spent on projects, and provide cost savings to our clients.

Examples of this could be to make sure a small error in system design is picked up before the rack build team come to wire a system, and to avoid wasting time re-working the equipment racks, or to make sure the commissioning team is fully trained on products we are using for the first time.

Although the output from his role may not be directly visible to customers, having a dedicated resource casting an impartial eye over the department, and overseeing all projects will enable us to spot potential issues before they arise, utilise teams’ time more efficiently, spot best practices easier and offer feedback and suggestions on products that may perform better.

Martin’s role will see him working with all departments and members of the projects team, clients, consultants and suppliers of hardware and software. He will also be responsible for organising and managing technical training on new products or software that will increase the efficiency of deployment and support within the project team.

Please join us in congratulating Martin on this promotion

Crestron ISE2018 recap

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If you attended ISE this year, then we are sure you will have attended the Crestron stand, here are a couple of the products that our team were excited to learn more about during their visit to Crestron’s stand during ISE2018.


DM® NVX Series

The Crestron DM – NVX demonstrations were in high demand during the show so is if you missed out check out these videos of the environmental, image quality, and no latency tests, captured live from the show floor. The DM-NVX Series delivers a stunning 4k60 4:4:4, and HDR video experience over a standard, low cost 1G Ethernet network. The DM NVX is also the only network AV solution that protects video from environmental noise from lighting systems, elevators, vending machines and other powered appliances.

  • Now with Dante® and AES67
  • Web-based control and management
  • Encoder/decoder all-in-one
  • 4K60 4:4:4 HDR
  • No latency
  • Network security
  • 1 Gb Ethernet
  • Infinite scalability
  • USB 2.0 routing
  • Built-in DSP

Crestron Mercury® 

The only open UC solution

We love the Crestron Mercury, it is the only UC and AV all-in-one table top solution that supports any web collaboration application. By combining all the must-have conferencing and collaboration tools in one easy-to-use console, Mercury enables people to work together regardless of location or conferencing application.

  • Conference phone; works with any SIP server
  • BYOD; works with any video conferencing or web collaboration service
  • Runs Zoom Rooms and Skype® for Business natively
  • Wired and wireless presentation
  • Supports network security and cloud provisioning
  • Now supports AppSpace™ digital signage

All-new FlipTops™

The new FlipTops are completely redesigned for quick installation, flexible configuration, and unprecedented ease of use. Select any combination of cable retractors and modules (pass-through, connector, and AC power modules) and cleanly slide them into place. With no visible gaps or screws and with a dashboard forward design, these new models boast a clean fit and finish, beautifully engineered to automotive standards.

Bayer UK swept-up during ISE 2018


ISE 2018 in Amsterdam was the forum for unprecedented success as one audio visual and video conferencing project swept-up four prestigious awards. 

Focus 21 Visual Communications was commissioned by AV specialist consultant, MiX Consultancy Ltd, to deliver Bayer UK’s AV collaboration project at their new headquarters in Reading’s Green Park. The project had to accommodate the needs of Bayer’s employees in an office that comprises four floors, twenty meeting rooms, a dedicated space showcasing Bayer’s latest scientific innovations and BayLab; a large restaurant and café area that opens to a large town hall space for quarterly employee gatherings.

The integrated, end-to-end AV solution was designed to promote collaboration; providing Bayer’s employees with easy to use presentation facilities, video conferencing and control systems.  The result of the unique but easy-to-use technological solution has significantly enhanced employee relationships and overall communications.

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AV News Commercial Project 2018

At the start of the show, this innovative project picked up the award for AV News Commercial Project of the year. Bryan Denyer, Editor of AV News said of the entry We particularly liked the fact that Bayer UK were not just changing the technology of the workplace but also changing attitudes to work"

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InAVation Awards 2018

The 2018 InAVation Awards followed later that day, where the Bayer UK project received the AVIXA Standards award.


We’re absolutely thrilled to be announced as The InAVation Awards AVIXA Standards awards winner!, To me this award shows the importance Focus 21 put on training and professionalism.
— Commented Justin Paveley - Projects Director, Focus 21, who worked on the Bayer UK project.
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Crestron Awards

On day two of ISE 2018 the same project won Crestron’s award for Best User Experience in the Corporate category. Crestron featured heavily in the Bayer installation and helped ensure the ease-of-use that was so important to the client.

We are delighted with the award wins for the Bayer UK project. It was a fantastic project to work on and in compiling the requirements through a series of workshops with Bayer’s key stakeholders, MiX determined a set of guiding principles to ensure design continuity across the proposed scheme. A key component of the strategy was to provide standardisation through consistency and simplicity by minimising customisation but also delivering innovation to the business. This, in turn promoted user confidence, reliability, and value
— James Woods, AV Associate, MiX Consultancy
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AV Technology Awards 2018

That evening saw a 4th award picked up at the inaugural AV Technology Europe awards, for Best Large-Scale AV Project or Event

We are absolutely delighted to have won four industry awards during ISE2018. These accolades top what has already proven to be an amazing project for Bayer in the UK - one that has supported a cultural change and equipped employees with the tools to collaborate effectively and drive customer value.

It has attracted significant interest across the Bayer group worldwide. with many visitors traveling to see the installation first hand, with hugely positive feedback.

We’d Like to thank everyone involved in the awards for voting for us and everyone involved in the implementation of this installation for their hard work which led to us winning these awards
— Glynn Seymour - Digital & Infrastructure Team Lead - Bayer UK
By working closing with both MiX Consultancy and the client, we’ve installed and commissioned this project above the client’s expectation and delivered a solution that has made an impact on the culture for the employees who work in this impressive building. The system deployed is both resilient and well supported and will provide the client with a return on their investment for years to come.
— Jim Harwood, Managing Director - Focus 21 Visual Communications

You can read more about the Bayer award-winning project here

You can also take a tour of the Bayer UK offices by clicking here

5 Things You Should Do When Deploying Video Conferencing

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Deploying a successful video conferencing solution into your business is incredibly rewarding and can help your company become more efficient and save money. It can also help increase your team’s morale as they balance their work and life more effectively. Sometimes we speak to companies who have deployed video conferencing unsuccessfully. This can be a depressing and costly experience. Here are 5 key steps that successful users commonly take.

1)      Begin with the end in mind

  • Decide how you see your business using video conferencing.
  • Think about which meeting rooms you want to populate with video conferencing.
  • There are larger room video solutions and lower cost ones for smaller rooms (huddle rooms) available.
  • You may wish to avoid people using a room for a video call when they are on their own.
  • Consider whether you will offer desktop video conferencing.
  • Determine what measures you will use to establish the success of your project. It is possible to deploy technology to study regularity and duration of video calls.
  • Avoid mobile video units that can be moved from one room to another. In this scenario it is easy to book a room and find somebody has removed the video unit to a different room.

2)      Assess the how it will impact your other technology

  • Video conferencing requires reasonable and stable bandwidth on your network.
  • Will you need to improve the network by increasing available bandwidth or deploying QoS (quality of service) to avoid loss of quality in video calls?
  • Determine whom will need to be involved to ensure your network is ready.
  • Modern video conferencing room systems and multi-point bridges will integrate with communication platforms such as Cisco Call Manager, Skype for Business or Avaya IP office.

3)      Be determined to get great use of the equipment you buy

  • Establish what kind of launch and training should be done.
  • Many companies have successfully run an internal marketing program to encourage using video conferencing instead of using audio conferencing or traveling unnecessarily.
  • Some businesses have controls on non-essential travel to encourage video calling. You could choose to do this, or you could reward users for saving the company money.

4)      Work with an expert

  • Don’t attempt to become an expert in video conferencing; it would certainly pay to learn about the key manufacturers and broadly what they offer, but there are plenty of professionals willing to help.
  • Look for a reputable dealer with accreditations from the market-leading manufacturers.
  • You could choose to work with an audio visual or video conferencing consultant.
  • Ask searching questions about what other clients they have helped.
  • Ask for evidence of success.

5)      Measure your performance

Do this against the parameters you determined at the start. I recommend doing this regularly. It may take time to get your users to be comfortable and not every tactic you employ will work. If you are continually assessing performance you can take steps to improve it or congratulate yourself on a job well done.

If you would like to speak with us about replacing or implementing a video conferencing solution in your business, please call us on 01252 834932

To read more about video conferencing why not read our post 'How to make your video conferencing work'

How to make your video conferencing work

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The death of Blockbuster video was predictable. Netflix came along and did video rental better. Along with Amazon and iTunes, Netflix is now a regular way for TV audiences to watch their favourite shows and films. Nowadays more than 80% of the adult population stream TV and films at least once per week.  

Between them, consumers have invested £ millions to upgrade the speed of their internet connection, home cinema displays, and surround-sound systems to enjoy the ultimate movie experience. If the quality is poor we know its because either our connection or our equipment is flawed in some way.

This behaviour is perfectly normal but does not always permeate to video conferencing. There is a tendency when experiencing a poor quality video call to blame the video conferencing device or the whole concept of video communications. To help you overcome this in your business we have identified the best ways to ensure a great experience when you use video conferencing.


The more video systems that you deploy, the greater the potential impact on your network. Good bandwidth more affordable now but you must ensure you have reserved some of that bandwidth for your video conferencing calls.

Sometimes a video call will not connect properly. It is fairly common for one end to be able to see and hear their video counterparts whilst the other end cannot. The call is connected but video and audio only seem to be going one way. This can be caused by your firewall regarding incoming video and audio as a security risk. A good quality border controller should help you overcome this problem without compromising your network security.

If you are concerned at the impact on your network, you can run a network readiness assessment. This will help you identify any potential network issues before deployment.

Choosing the Right Systems

The range of video conferencing systems available can make this difficult. I doubt your users would be disappointed by the performance of any of those made by market-leading manufacturers (if deployed correctly). Make sure you choose the right system for the room. If you have a very small meeting room, a good quality USB camera may be good enough. Many vendors offer “huddle” room systems, which are appropriately cost-effective to justify populating small meeting rooms with video conferencing.  


For larger rooms acoustics can be a problem. You will need to think about quantity and positioning of microphones. Fortunately, most leading vendors offer white-noise reduction, echo cancellation and auto-gain (to enhance the mic pick-up for those sat further away) as standard. However large room acoustics is a specialist area, so consult with a reputable Audio Visual Integrator to ensure you get the best experience.


One or two PTZ (Pan-Tilt-Zoom) camera will work well for most meeting rooms. These can be set with presets to ensure the camera is trained on the person speaking. Some vendors offer voice-tracking solutions, which means the camera will automatically find the person/ people speaking and zoom in on them. No messing with controls means more seamless meetings, which I think is a good thing.

Is Your Software Up-to-date?

Manufacturers are always working to get the best out of video conferencing systems by offering software upgrades. This will usually improve the video conferencing experience. However, if you are running different software versions on different systems, you can experience quality issues. Talk to your provider about what they can do to update all of your VC systems together in a timely fashion. My tip is to wait a few weeks before deploying new versions of software across your estate. This will mean manufacturers will have worked out any kinks in newly-released software so you don’t discover them.

Audio Visual Equipment

Video Conferencing manufacturers can offer up-to 4K video resolution and hi-fidelity audio performance beyond the range that humans can discern. You should choose AV equipment to match. The latest LED/ LCD and speakers will help you experience this quality. You don’t necessarily have to raid your piggy bank but you will need to choose the right size and quantity of displays, appropriate speaker, and microphones and positioning for each. You may also wish to offer a more accessible control system than the remote controls supplied with most room video conferencing system. A reputable AV integrator or IT supplier will be able to advise you here.

Companies usually choose to deploy video conferencing because they want to achieve greater productivity for their business whilst saving money; a great quality deployment will pay for itself. Recent technology advances mean that this experience is now more affordable than ever. If you plan to replace or newly deploy video conferencing in your business, why not speak to us? Call us on  01252 834 932, or take a look at the 5 things you should do before deploying video conferencing.

Product Showcase - Cisco Spark board

Cisco Spark Meetings

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With Cisco Spark, Spark Board and now the Spark Room Kit Series, Cisco has established a new and comprehensive portfolio of simpler, smarter, and more practical solutions. The combination of products and software connects the virtual and physical meeting room, creating a meeting place where the collaboration continues even after the meeting has ended.

The Cisco Spark app is your passport to being anywhere in the world instantly. Start a meeting with your smartphone, desk, room system, or Cisco Spark Board.

  Cisco Spark Board for team collaboration

Cisco Spark Board for team collaboration

Team Collaboration
The 55” Cisco Spark Board offers a digital whiteboard, high-quality video conferencing/audio conferencing and wireless content sharing – everything you need for team collaboration. It’s a complete cloud-based collaboration solution for the meeting room. Additionally, you can also use the Cisco Spark app to connect to your teams outside the physical room, allowing virtual participants to connect to the meeting with the device of their choice.

  Desktop video conferencing

Desktop video conferencing

Cisco DX Series extends video to the desktop, enabling face-to-face communication and content sharing from your desk. Work with anyone, anywhere in the world. See and hear each other as if you are in the same room, with the DX Series for your desktop.
Simplify your workday, use apps, and form better relationships with the people you work with, wherever they are. It’s high-definition collaboration fit for executives but affordably priced for everyone in the organisation.

 Cisco DX Series Overview
 Cisco Endpoint Product Matrix

  Room-based video conferencing

Room-based video conferencing

Building Collaborative Workspaces
You can transform your meeting room into a multipurpose space, turning any conference room into a video collaboration hub – allowing teams, customers, partners, and suppliers to work together face-to-face anytime, anywhere. 
Find a personalised video solution to create your ideal meeting room experience – convert meeting rooms into flexible workspaces built for collaboration.

Best Practices For Creating Effective Video-Enabled Rooms
Immersive Collaboration
Experience immersive video, audio and collaboration functionality combined for the most vivid immersive collaboration experience available today. The Cisco TelePresence IX5000 Series is the industry’s first H.265 triple-screen product. It’s quicker than ever to install and uses half the power and bandwidth of legacy telepresence systems for better total cost ownership and faster deployment.

With Cisco Meeting Server as part of your video conferencing infrastructure, you can make it easier to link up and communicate when you want, where you want and from any device. Conference participants can decide if they prefer to join from a standards-based video conferencing system, a Skype for Business client, directly in the browser or an audio-only connection. Instant messaging and document sharing is also supported.

Getting Started with Cisco Spark
Combining tools like video meetings, messaging, file-sharing and whiteboarding, Cisco Spark allows teams to create, share, and do, whether they are together or apart.

For more information or a product demonstration, contact us today! 01252 834 932 or fill in our request information form below. 

Imagine sitting in a travel agent whilst the sea laps at your feet!

Recently I spoke with a Regional Manager of a well known and respected high-street store. She explained to me that she had overseen a huge growth in sales in one of their new stores in Berkshire. When I asked her how she had done this she explained; “It was very simple; I taught the sales team to sell”

She went on to explain that the store had plenty of visitors to their store, but they had been damaged by shoppers “show-rooming” (store visitors would seek advice and look at or test products, leaving empty-handed to buy online later).

This got me thinking; I assumed that online shopping was for convenience; getting my clothes, consumer electronics and even pet food delivered to my door is easier than going to the shops. However, judging by this experience; perhaps that’s not what we consumers really want. Maybe we still like to visit stores.

There is evidence to back this up:

  • Online shopping is growing (online retail sales have increased 14% y/y), but this growth is slower than had been predicted.
  • According to surveys conducted in 2017, Millennials still like the experience of shopping in the high-street.
  •  Millennials will consistently visit shops where their loyalty will offer them discounts or improved deals.
  • Previously “online only” brands such as Amazon are now opening high-street outlets.

Sales from high-street shops account for the largest proportion of all retail sales by far (83%). The smart organizations are those that accept the trend towards online shopping and use this to help customers transition from their device to their store.

For this to happen, there needs to be a consistency in a users online and offline (in-store) experience. Clients need to be able to experience brand familiarity, be immersed in a lifestyle (aspirational content), allowed to interact with products; designing their appearance or perhaps choosing colour combinations.

To be successful on the high street, retail businesses should use the great online content that they are now creating and bring it to their stores. This gives the shopper the feeling of being wrapped in a buying experience and blurs the line between buying online or offline. One method that has proven extremely effective is to use a digital canvas; a large, high-resolution digital display.

Imagine sitting in a travel agent whilst planes buzz quietly overhead and the sea laps at your feet on seamless displays; or trying clothes in a changing room whilst other similar clothing options are offered to you.

A digital canvas can help a business create this kind of in-store experience. LED technology now allows businesses to flexibly design their customers’ digital surroundings as they enter or browse around the shop. Screen size and shape is highly customizable, so it’s the content that drives the shape and size of the display, not the other way around.

Smaller independent shops can use lower-cost LCD displays to create a similar experience for their visitors.

High-street shopping has continually changed to keep pace with how we consumers like to shop and to stay ahead of the competition. Today’s competition is not online, it is still other similar businesses. Those that offer the better digital experience are likely to be those that are most successful.

Darren Barton-Taylor – Sales Director – Focus 21 Visual Communications

If you would like to know more about how to create a digital canvas for your business, please get in touch 01252 834 932 

Putting on the perfect event is about creating the right experience for the client and their visitors be it a wedding, corporate event or conference.

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With events especially something like a wedding or awards party you only get one chance, so it must impress. Focus 21 Audio Visual Communications are award-winning experts in AV, we have 20 years of experience in creating memorable event for our clients. 

Here are our 5 tips for getting the most of your AV during that all-important event.

1. Get the most from your AV supplier

It’s important to make the most of your AV supplier and discover the range of services they can offer. At Focus 21, we offer support for your event from start to finish, giving you advice, assistance and a dedicated service to ensure your show runs smoothly.

Our team of industry qualified technicians ensure that the design spec meets your requirements, and will spend time analysing your brief to ensure our recommendations not only meet your needs but exceed your expectations. You will be assigned a dedicated Account Manager who will be your main port of call before, after and during the show to help you to achieve the best results possible.

2. Talk to us as early as possible

The audio and visual for all events is key to ensuring customer satisfaction and by seeking our expert advice as early as you can makes sure that your AV is given the gravity it deserves, we work with designers and stand builders to plan out the required AV and ensure it offers impact while blending with the design to provide the optimum experience.

We can also help by checking everything at the venue will support your requirements from checking the power supply is sufficient to ensuring the space can accommodate your plans.

3. Review the content

Content is king as they say! it’s very important that you make sure your content is created in the right format, We can edit and adjust your content to ensure it is fit-for-purpose, so you do not need to make any changes at the last minute and you achieve the polished effect you desire, and your client deserves.

4. Communicate with your AV supplier

We have spent over 20 years knowing everything there is to know about AV and never assume anything. We understand that AV can be confusing, which is why we work to make sure that you understand every aspect of your AV hire and that you feel confident that we won’t let you down.

5. Make the most of onsite help

We offer dedicated onsite technicians and AV experts as part of your AV hire package and don’t charge you extra for this! our onsite teams ensure your display will be set up and monitored without any issues, so you can focus on everything else.

Let us help with your next event

We have 20 years of experience working in the AV and event technology industry. Based on your needs, we can put together a detailed design for your next event and bring it to life for you. Contact our specialist events team to discuss how Focus 21 can support you.


Product showcase - Shure MXA910 Ceiling Array

The Shure Microflex® Advance™ Ceiling Array is a premium networked array microphone that captures best-in-class audio in varying AV Conferencing environments including boardrooms, huddle rooms, and multi-purpose spaces. Revolutionary technology from the Shure DSP Utilities includes Steerable Coverage™, utilizing up to eight beams to capture participant audio from overhead.

Browser-based control software provides an intuitive user interface for microphone attributes including lobe configuration, automatic mix settings, and pre-set templates. Integrates seamlessly with Dante™ Networked Audio, and third-party pre-set controllers including Crestron and AMX, delivering a high-quality AV Conferencing experience and an aesthetically pleasing and productive meeting space that appeals equally to integrators, consultants, and anyone using the ceiling array in their workday meeting spaces.

Designer System Configuration Software allows system integrators to configure multiple virtual MXA910 Ceiling Array Microphones in one tool. Due to the microphone nodes inside the unit being directional you can point them at certain positions in the room and can arrange the pickup lobes for all of the MXA910s over an imported room diagram to ensure precise coverage. Settings can be saved and then imported to each physical MXA910 on site.

We used the Shure MXA910 in our installation for Exponent Private Equity to read the full case study click here


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Projects Director Justin Paveley shortlisted for the 'Outstanding Achievement in AV' award for the AVNews awards 2018

Focus 21 Visual Communications are proud to be able to announce that our Projects Director Justin Paveley has been shortlisted for the 'Outstanding Achievement in AV' award at this year’s AV News Awards. This is a prestigious award given to those who have shown a commitment to supporting the industry and those within it. Justin has shown himself to be a worthy finalist and we are very proud to have him as an integral part of our team.

The winner will be announced at the awards breakfast on the 6th of February during this years ISE event in Amsterdam.