For this fast food chain restaurant operating in over 100 countries, a video conferencing and presentation system was required for its Shoreditch office to facilitate global communications at the touch of button. This however is no ordinary office, used by international Senior Executives as a base when they are in London; it had to work seamlessly and intuitively. With such a variety of people using the space and no opportunities for in-depth formal training, ease of use and intelligent systems were top of the agenda.


Focus 21 turned each six person meeting space into a dynamic collaboration suite, governed by a 49” LG display which detects when a device is plugged into the AMX Hydraport connection plate or Barco Clickshare and facilitates the seamless integration of content to the Polycom Group series codec as content or as local presentation. 

For larger meetings the Third Floor boardroom can be used in its entirety, or segmented into three smaller spaces via partitions. The AV within has been designed to work with every set up variation, featuring two 65” LG displays and one NEC 6200ln projector. These were fully integrated with a Crestron solution to control each element via two iPad’s and an Exterity system to stream video content over the IP network, to ensure internet capacity and speed is never compromised. 

A second floor group workspace features two Smart LRS Interactive systems, for which Focus 21 are now and accredited Smart LRS integrator, so presentations and group work can be annotated and updated in real time, then shared instantly via Skype for Business. 

The installation team overcame challenging restrictions regarding working times within the building, as the space also has residential tenants. The characterful buildings have an open, industrial feel with high ceilings and little surrounding cladding. To ensure this was not compromised mounting for projectors, speakers and all cabling that would usually be hidden were very carefully planned to maintain aesthetics.


“Objectives surrounding intuitive systems that require no training were met and have led to a high user uptake. Additionally, the level of maintenance required for each was a key consideration, as the
office doesn’t have a full time network manager, so items that can be managed, diagnosed and reset remotely were essential. With so many infrequent users in the space, it would be easy for fixtures to be left on for long periods of time, so power consumption and shut down timers were also top of the list.”

Darren Barton-Taylor, Account Manager